Business Articles




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By Georganne Bender, Rich Kizer
Published: February 9, 2017

Finding new employees is always difficult, but one bad decision can devastate your bottom line; here’s what you need to make the right hire

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By Phillip M Perry
Published: January 13, 2017


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By Georganne Bender, Rich Kizer
Published: January 12, 2017


When interacting with professionals on LinkedIn, you need a unique social-media playbook



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By Elizabeth Nash
Published: January 10, 2017


Does your business really need to be online? All the signs point to “yes”


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By Elizabeth Nash
Published: January 10, 2017


Film your way to brand awareness with these 4 video ideas that show customers all your store has to offer



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By Elizabeth Nash
Published: January 10, 2017

The fast-paced world of tweets, retweets and hashtags is there to help you start conversations with potential customers



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By Elizabeth Nash
Published: January 10, 2017


Showcase your eye-catching products on visually charged social-media sites


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By Elizabeth Nash
Published: January 10, 2017


Your customers are already on the social-media giant—meaning you don’t have to work hard to connect with them, especially if you’ve got the basics down


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By Elizabeth Nash
Published: January 10, 2017

From the December 2016 issue

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By Georganne Bender, Rich Kizer
Published: January 9, 2017

Economists predict a happy new year for retailers, thanks to a healthy economy and confident shoppers

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By Phillip M Perry
Published: December 14, 2016
From the November 2016 issue.

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By Georganne Bender, Rich Kizer
Published: December 13, 2016
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By Elizabeth Nash
Published: November 14, 2016


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By Georganne Bender, Rich Kizer
Published: November 8, 2016