R/C company Carisma signs on with The Jeric Group
February 25, 2014
The Jeric Group — the hobby consulting firm created by former Losi and TLR President Bill Jeric and his wife, Theresa — has landed another client.
The Jeric Group, founded by Bill Jeric, left , has partnered with Ivan Cheung and the R/C brand Carisma.
The firm will now represent radio control brand Carisma, according to a press release from The Jeric Group. The announcement was originally made at the Spielwarenmesse International Toy Fair in Nürnberg, Germany.
“I’m grateful for the opportunity to represent Carisma,” Bill Jeric said in the release. “I like their energy, I like the passion that they put into their products, and I like their approach to marketing through videos and social media.
“I want to add value by introducing these great cars to leading retailers and participate in creating new Carisma products and market opportunities. Working with Ivan and his team will be fun.”
The Jeric Group, founded in September, also represents the Tuning Haus and Prime R/C brands. The company provides product development, marketing and supply chain services, according to its website.
“I’m excited to work with Bill and his new company,” Carisma’s Ivan Cheung said in the release. “We share a passion for race cars of all kinds in addition to a lifelong involvement with R/C and the hobby business. Bill has experience in building brands, developing products and serving dealers, which is exactly what Carisma needs to help establish itself in the USA.”