Ford offers Revell Mustang model kits at North American International Auto Show
January 27, 2014
Attendees of the 2014 North American International Auto Show had the chance to walk away with a 2015 Ford Mustang — that is, a Revell snap-together model kit of the 2015 Ford Mustang.
Revell partners with the Ford Motor Company to offer a 2015 Ford Mustang model-kit make-and-take event at the 2014 North American International Auto Show, Jan. 18–26 in Detroit.
To commemorate the 50th anniversary of the Mustang, Revell partnered with the Ford Motor Company to offer a make-and-take event at the Ford booth during the show, held Jan. 18–26 in Detroit.
“For nearly 50 years, kids of all ages have been configuring and building their own personal full-size and small-scale Mustangs, and now they can build a new dream car and take it home,” said Steve Ling, Ford car marketing manager, in a press release. “Many of us grew up building model cars, and it’s great to have Revell join us in Detroit with its newest model kit as we show off the all-new Ford Mustang at an auto show for the first time.”
Revell has produced scale Ford Mustang models since 1968, according to the release. Since then, Revell and its sister brand, Monogram, have produced more than 3 million plastic model kits, slot cars and die-cast replicas of more than 50 different Mustang models.
“I am thrilled Revell has the opportunity to work with Ford this year and provide kids and enthusiasts a chance to make and then take our 2015 Ford Mustang models home with them,” said Lou Aguilera, Revell vice president and general manager. “I look forward to the growth of this partnership with Ford Motor Company, and the historic introduction of an iconic American vehicle.”