Atlas helps hurricane relief with ‘Save the Shore’ hoppers
October 30, 2013
A year has passed since Superstorm Sandy devastated the New York and New Jersey area. In that year, Atlas Model Railroad Company has raised more than $5,000 and counting for relief organizations.
Atlas Model Railroad Company's "Save teh Shore" freight cars have raised more than $5,000 for Hurricane Sandy relief.
In response to the hurricane, Atlas, based in Hillside, N.J., created a special run of “Save the Shore” freight cars. Profits were divided between the Empire State Relief Fund and the Hurricane Sandy New Jersey Relief Fund.
“The genesis of this product came from seeing the devastation that people in the state were subjected to,” said Jarrett Schaffan Haedrich, Atlas vice president of marketing, in a press release. “We wanted to help them out, and in doing so, create a car that would serve as a unique reminder of how we all banded together to help work our way through a difficult time.”
The freight cars — an N-scale Trainman 5250 Hopper, an HO-scale Trainman 3560 Hopper and an O-scale Master Line 5161 Hopper (available in two- and three-rail) — feature artwork depicting silhouettes of New York City, Long Island and New Jersey illuminated by the Barnegat Lighthouse, or “Old Barney.” The iconic, 154-year-old lighthouse sits at the northern tip of Long Beach Island.
The HO- and N-scale cars sold out early because of high customer demand and were shipped in the third quarter of 2013. The O-scale version is partially sold out and were set to ship in the fourth quarter of 2013.
The N-scale car retailed for $14.95, the HO-scale car for $19.95 and the O-scale car for $79.95. To order any of the remaining quantities of the O-scale model, visit the Atlas online store or call Jerry Kimble at 800-872-2521 ext. 7118.