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Associated Electronics, LRP to end distribution partnership

By Nick Bullock
Published: July 26, 2013
Two of the radio-control industry’s biggest brands will no longer be working together.

Associated Electronics Inc. and LRP electronic GmbH announced July 24 that Associated will no longer sell or service the LRP brand in North America, according to a joint press release. As a result, LRP will establish LRP America Inc. in order to maintain its North American presence.

Associated has supported the LRP brand in North America for over 18 years and the two brands have won many IFMAR World Championships together. However, with both brands expanding and their respective product lines overlapping, both sides felt the timing was right to work independently, but still continue a racing partnership, the release said.

Associated will now fully focus on developing and promoting the Reedy brand in all markets. Reedy develops products in the electric motor, nitro engine, battery, charger and speed control categories.

LRP America, based in Southern California, will provide marketing, service and race support for a broadened product range in North America. The company will begin serving North America on Sept. 1.

For further information, please contact Associated Electronic’s Traci Hohwart at (949) 544-7500 or tracihohwart@aeteam.com, or LRP’s Mirco Thalheimer at +49 7181 4098-232 or m.thalheimer@LRP.cc.
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