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Hobbico unveils new logo

Published: January 10, 2013
MOD-IN0313_Hobbico
To accompany its global expansion, Hobbico, the hobby industry’s leading manufacturer and distributor of radio-control and general hobby products, has released a new company logo.

Hobbico introduced the new logo on Jan. 10. The updated look represents Hobbico’s move to become a major force in the global hobby industry, according to a release.

Founded in 1986, Hobbico now develops and manages 40 industry brands. It’s most recent acquisitions include Revell of Germany, ARRMA Durango of the United Kingdom and California-based Axial.

“These new partners do more than increase Hobbico’s depth of high-demand product,” the release said. “They also provide an exciting opportunity to progress into new markets around the globe.”

Hobbico designed the new logo to bear a resemblance to its predecessor, the release said, “maintaining an important connection to Hobbico’s rich heritage.”
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