The group that puts on the annual Spielwarenmesse International Toy Fair in Nuremberg, Germany, is looking east — at India, to be exact. The organization is planning a fair there in 2013.
Spielwarenmesse eG is putting together the fair, called Kids India. It will take place Oct. 24–26 in the Bombay Convention & Exhibition Centre in Mumbai, India. According to Spielwarenmesse Chief Executive Officer Ernst Kick, it’s a market that’s ripe for such a venture.
“The Indian market is ready for a fair with an international impact,” he said. “More than 800 toy manufacturers, exporters and suppliers ensure that the Indian market grows constantly.”
Spielwarenmesse eG will be supported in organizing the show by the Indo German Chamber of Commerce (IGCC) in the organization of Kids India. “IGCC has enormous expertise,” Kick said. “It regularly organizes international fairs in India and, as our representative for the International Toy Fair in Nuremberg, knows the Indian toy market very well.”
The new fair will be a platform for Indian and international exhibitors to present toy, hobby and other products. In addition, Spielwarenmesse eG will organize a World of Toys Pavilion so small and medium businesses can also offer their products at the show.
Although the Indian toy industry’s sales are currently small by world standards — about $850 million annually — the country has a growing middle class. The Spielwarenmesse show release said “[Indian] Consumers are paying increasing attention to quality and spend appreciably more money on toys. A growth figure of some 15 per cent already promises an enormous rise in sales.”
Spielwarenmesse eG is also involved in shows in Russia and Asia.