Horizon Hobby expands partnership with Stronghold Motorsports
March 26, 2012
|Horizon Hobby has announced an expanded marketing partnership with the Stronghold Motorsports short-course off road race team featuring two well-known names in the world of extreme sports.|
With this agreement, seven-time Supercross champion Jeremy McGrath, and action sports star Jeremy "Twitch" Stenberg will represent Horizon Hobby and the Team Losi Racing brand this year in a number of marketing initiatives.
Along with full-size race vehicle branding featuring Horizon Hobby and Team Losi Racing, McGrath and Stenberg will be the focus of a new marketing campaign featuring them, their Stronghold Motorsports Pro2 Race trucks, and the scale R/C versions of the vehicles.
McGrath won his first Lucas Oil Off Road Racing Series event in 2011. "Team Losi R/C cars are as close to driving my full size truck as it gets," he said. "The cars are cool, realistic and a lot of fun. When I'm not racing, the next best thing is going out and driving my 1/5th and 1/10th scale Team Losi Racing trucks."
Stenberg, who has won gold in the XGames and a SuperLite off road truck championship, is set to make his debut this season alongside McGrath in the marquis Pro2 class. "Team Losi Racing makes a hardcore R/C car. These trucks are fast, powerful and fly though the air with incredible balance and control," he said. "After hours and hours of racing, they take just as much abuse as my full size race truck. I'm pumped to kick off this season with Team Losi Racing behind us."
"We are proud to continue to expand our association with full-scale motorsports as we further align ourselves with the Stronghold Motorsports organization," said Horizon Hobby Vice President of Marketing Shawn Ireland. "The professionalism of Stronghold Motorsports makes this a tremendous fit to expand upon our already successful partnership."