Hobbico acquires Revell Germany
February 15, 2012
|Hobbico Inc. announced today that it has acquired Revell Germany. |
Revell Germany was spun off as a separate company in 2006, and Hobbico has owned the U.S. Revell operation since 2007.
“We are pleased to reunite the Revell brand under one ownership,” Hobbico President Wayne Hemming said. “Now Revell can proceed with a worldwide strategy for growth of the core plastic-model business.
“We also view this as an excellent foundation to expand the distribution of our other brands and products into the European market.”
After starting the original U.S. company in 1945, Revell founder Lou Glaser established the German operation in 1956. Since then, Revell Germany has been a popular brand in Europe for plastic model kits, paints, tools and accessories. For the last four years, the company has also been a player in the European radio-control vehicle market.
“Hobbico’s acquisition of Revell Germany creates an enormous opportunity for our company and our employees,” Revell Germany President Hans Remfert said. “With the support of Hobbico as a strong parent company, we have a great opportunity to expand our entry into the R/C hobby segment of the European market.”
The overseas move is the second big one in 2012 for Hobbico. In January, it acquired R/C car brands Axial, ARRMA and Team Durango located in the United Kingdom.