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iHobby seminars offer dealer education

By Hal Miller
Published: September 29, 2011
The Hobby Manufacturers Association's Hobby University is back for its fourth year of business seminars at iHobby Expo, Oct. 20–23 at the Donald Stephens Convention Center in Rosemont, Ill.

The program is designed to help retailers focus on the bottom line of hobby retailing and improve profits. Educational sessions at this year's show will focus on business-related issues of estate planning and cultivating your market with new ideas and services.

To make the classes accessible to more dealers, the program with start prior to the show on Wednesday, Oct. 19.

Hobby U seminars include:
Cultivating Your Market with Demos & Hands-On Events; 4 p.m.5 p.m. Oct. 19, presented by Tom Grossman, iHobby Make & Take Coordinator: How to design demo and consumer events for your store.

Retail Re-invention - Taking Your Business Off Auto-Pilot; 5 p.m.6 p.m. Wednesday, presented by Rich Kizer and Georganne Bender: What successful retailers do to re-invent their stores and consistently create unique customer experiences.

Hobby University: Social Media Marketing for Retailers; 7:30 a.m.9 a.m. Oct. 20; presented by Rich Kizer and Georganne Bender; sponsored by Model Retailer: Learn the cutting-edge skills you need to master social-media marketing.   

Hobby University: Estate Planning Pitfalls and Solutions; 8 a.m.10 a.m. Saturday: presented by Dale West and American Society for Asset Protection: Learn techniques for avoiding probate, eliminating all estate taxes, and how to effectively used non-profit corporations, trusts, wills, and family limited partnerships, as well as how to utilize and integrate your estate plan with lawsuit protection and income tax reduction tools.

In addition, there will be numerous exhibitor seminars on products in various hobby categories. They include:
Adding Trains as a New Profit Center for Your Store; 3 p.m.4 p.m. Oct. 19: presented by Bachmann Trains: Uses industry sales data to outline the importance of model trains to your store, how to get started, and what to carry.

Taking Model Rocketry Further; noon1 p.m. Oct. 20; presented by Quest Aerospace: How Quest's new products can take your store's model rocket business to new customers and reach other markets.

An All-Hobby Primer to More Rewarding Experiences; noon1 p.m. Oct. 20; presented by Iwata-Medea: Take some of the mystery out of airbrush design, operation and maintenance. Learn the basics of a beginning airbrush class that you can present in your store.

New Ways to Profit from Plastics!; 1 p.m.2 p.m. Oct. 20; presented by Model Rectifier Corp.: Examine plastics through the eyes of modelers and retailers to explore new ways to create more exposure, excitement and ultimately, profits for your store. Pre-registration required: call MRC at 800-333-3692.  

Increase Revenues with Scenery Sales; noon1 p.m. Oct. 21; presented by Model Rectifier Corp.: Learn how to build a simple landscape and learn techniques to pass on to your customers. The focus will be on methods to create repeat sales and introduce new products. Pre-registration required: call MRC at 800-333-3692.

Bachmann's E-Z Command System: What Your Customers Want to Know; noon1 p.m. Oct. 21; presented by Bachmann Trains: Explains what DCC is, why it is important and how to use it. Demos of E-Z Command DCC, track, decoders and locomotives. 

How to Use TV in Your Market; 1 p.m.2 p.m. Oct. 21; presented by Horizon Hobby: Learn how to budget, target and buy media, as well as how to utilize Horizon's catalog of commercials to drive consumers through your doors. Attendees will be entered into a drawing to win $1,000 in cable TV airtime.