Business Articles

The gift that keeps giving

Whether you offer gift cards or gift certificates, the benefits to you are great: add-on sales, new customers and community goodwill
By Bonnie Domrois
Published: August 31, 2014
No matter how large or small your store, gift cards or gift certificates can be profitable options for both you and your customers.

There are many benefits to be had. Although some people believe gift cards are impersonal and the “lazy way out” when giving gifts, it’s quite the opposite for others. Most people who redeem the cards are thrilled the giver was thoughtful enough to give something useful, instead of a shot-in-the-dark gift. In a way, it’s more personal than something off of the $10 and under rack.

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