Norscot’s numbers game
A partnership with Cat has raised its profile, but that’s not the only reason dealers are stocking up on the manufacturer’s replicas
May 14, 2014
|It’s simple math. If it costs upward of $100,000 to develop tooling for production of a die-cast Caterpillar replica — or anything for that matter — then it’s in the best interest of the manufacturer to produce as many units as possible using that tooling.|
That oversimplified example illustrates both the reasoning behind Norscot Group Inc.’s business model, as well as the competitive advantage it holds in the die-cast model market.
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