Business Articles

Norscot’s numbers game

A partnership with Cat has raised its profile, but that’s not the only reason dealers are stocking up on the manufacturer’s replicas
By Nick Bullock
Published: May 14, 2014
It’s simple math. If it costs upward of $100,000 to develop tooling for production of a die-cast Caterpillar replica — or anything for that matter — then it’s in the best interest of the manufacturer to produce as many units as possible using that tooling.

That oversimplified example illustrates both the reasoning behind Norscot Group Inc.’s business model, as well as the competitive advantage it holds in the die-cast model market.

If you want to download this article from the June 2014 Model Retailer, please enter your subscriber number or subscribe below. It's free!
SUBSCRIBER ONLY CONTENT
You are currently not logged in. This article is only available to Model Retailer magazine subscribers.
Already a Subscriber?
If you are already a subscriber to Model Retailer magazine you must log into your account to view this article.
Subscribe TODAY!
Model Retailer August tablet As a subscriber to Model Retailer you have access to valuable information for your business including:
  • Industry News
  • Product News
  • Product Reviews
Subscriber Number:
Remember me
Don't know your number? Here's how to find it fast »