Business Articles

4 ways to engage with a new brand of customer

Modern consumers find traditional advertising a turnoff; retailers need to get their message out on social media — and in person
By Lauren Carter
Published: April 14, 2014
Today’s consumers are no longer a captive audience. They will skip your television commercial on their DVR and click right past your Facebook ad. Faced with a population of potential shoppers who would rather compare board games on Amazon.com than clip your coupon out of the local newspaper, what is a retail marketer to do?

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