Business Articles

Get ready for Comet ISON

This interplanetary visitor may be the brightest comet ever; make sure your store has the right gear on hand for this huge event
By Michael E Bakich
Published: August 14, 2013
Throughout history, few celestial events have garnered as much attention as bright comets. From ancient times until the invention of the telescope, most people considered them harbingers of doom.

We’ve come a long way since then. Now such appearances bring good news: Astronomy clubs increase membership, science magazines expand circulation and telescope sales multiply. But the Northern Hemisphere (where most retailers reside) hasn’t seen a bright comet since 1997. That’s about to change.

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