Signs of the times
If they haven’t already, digital signs may be coming to a store near you; how do they work and are they worthwhile?
July 15, 2013
|Customers have short attention spans. BrightSign CEO Jeff Hastings has dug into plenty of research on the subject. Customers consume store signs like they do most other media; if the information doesn’t grab their attention quickly and hold it, the customer will move on. |
Armed with that understanding, he hopes BrightSign’s digital sign technology can help retailers catch the eyes of a few extra would-be customers.
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