Business Articles

Signs of the times

If they haven’t already, digital signs may be coming to a store near you; how do they work and are they worthwhile?
By Nick Bullock
Published: July 15, 2013
Customers have short attention spans. BrightSign CEO Jeff Hastings has dug into plenty of research on the subject. Customers consume store signs like they do most other media; if the information doesn’t grab their attention quickly and hold it, the customer will move on.

Armed with that understanding, he hopes BrightSign’s digital sign technology can help retailers catch the eyes of a few extra would-be customers.

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