Business Articles

Leveraging loyalty

Learn keys to implementing a successful loyalty rewards program and how mobile technology is changing the game
By Nick Bullock
Published: July 15, 2013
The saturation of the smart phone market, along with the fact that most retail stores now have some sort of internet connection, made the timing right for tech companies to revitalize loyalty programs, says Rob Bethge, co-founder of Perka, one such company that boasts more than 2,000 clients who use its “smart loyalty program.”

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