Business Articles

Special Report - The fountain of youth

How to create a younger customer base, turn your store into a kid-friendly hangout and understand today’s new shoppers
By Nick Bullock
Published: March 14, 2013
The average plastic model and model railroading customer at Al’s Trains & Hobby in Bedford, Ohio, is more than 45 years old.

“Younger kids just don’t have the pa-tience for it,” says owner Allen Fenton, whose store suffers from an aging customer base. “Building a model is 80 percent watching paint dry.”

Fenton isn’t alone. Store owners everywhere are launching new promotions, carrying new products and learning new media in an effort to connect with younger customers.

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