Business Articles

Special Report - What women want

As hobby retailers try and fail to reach the female demographic, one expert says the best marketing cues are plain to see

By Nick Bullock
Published: November 14, 2012

To be sure, gender stereotypes must be handled with care. We may laugh at some and unwittingly dismiss others, but many can be harmful or hurtful. In a hobby retail setting, however, it turns out some gender stereotypes are spot-on.

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