Business Articles

Special Report - What women want

As hobby retailers try and fail to reach the female demographic, one expert says the best marketing cues are plain to see

By Nick Bullock
Published: November 14, 2012

To be sure, gender stereotypes must be handled with care. We may laugh at some and unwittingly dismiss others, but many can be harmful or hurtful. In a hobby retail setting, however, it turns out some gender stereotypes are spot-on.

If you want to download this article from the December 2012 Model Retailer, please enter your subscriber number or subscribe below, it's free!

You are currently not logged in. This article is only available to Model Retailer magazine subscribers.
Already a Subscriber?
If you are already a subscriber to Model Retailer magazine you must log into your account to view this article.
Subscribe TODAY!
MOD160501 As a subscriber to Model Retailer you have access to valuable information for your business including:
  • Industry News
  • Product News
  • Product Reviews
Subscriber Number:
Remember me
Don't know your number? Here's how to find it fast »