Business Basics - Secrets of the trade show
Hobby dealers share why it can often be beneficial to attend trade shows, plus tips to prepare for and get the most from each trip
October 15, 2012
For Vern Morseman, owner of Ventura Hobbies in Ventura, Calif., there is no better way to choose his store’s stock selection than to attend trade shows. And getting his hands — literally — on new products is far from the only advantage he gains by attending such shows as the iHobby Expo every fall and National Retail Hobby Stores Association Table Top Expo every spring.
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