Business Articles

Behind the Counter - Use promotions to boost traffic

By Rex Simpson
Published: October 15, 2012

My brother and I started our hobby business while still in high school, running a store in our parent’s basement. Twenty-three years later, we now operate out of a 9,000-square-foot building in Portage, Mich., complete with an indoor carpet racetrack and Internet sales department.

Some of the promotions we've used in our store are described below.

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