Business Articles

Special Report - In search of Web strategy

Experts say retailers must get online; but then what? Store owners share the pros and cons of selling product directly on their websites

By Nick Bullock
Published: September 14, 2012

Most hobby retailers have already discovered the value of a website. But transforming that website into a moneymaker has proved challenging for many store owners.

Is it enough to simply list a store location and contact information online, or should the modern hobby store sell product right on its website?

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