Business Articles

Business Basics - Store event planning 101

Make your hobby store stick in your customers’ minds by hosting low- or no-cost events and promotions each month

By Jenny Maaske
By Rich Kizer
By Georganne Bender
Published: July 12, 2012
We live in an "experiential" retail society. According to a blog post by retail experts Rich Kizer and Georganne Bender, a study showed that "78% of satisfied customers will go someplace else to shop if that someplace else is more fun." Customers want an experience, and the best way to attract them to your store is to host low-cost events and promotions that will make shopping in your store an exciting happening. Here’s how to get started.

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