Business Articles

Business Basics - Make the Internet an ally

How to stop fighting against the Web and smartphones and instead use them to your advantage through mobile marketing

By Nick Bullock
Published: March 14, 2012

The Internet has changed the way a lot of businesses work — some for better, some for the apparent worse.

And hobby retailers have not stood unscathed. Distributors are looking to cut out the middle man and sell directly to the consumer. Consumers, in turn, are reacting as would be expected and searching for products at lower cost on the Web.

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