Business Articles

Behind the Counter - 4 Steps to Effective Advertising

By Tom Palmer
Published: November 14, 2011
The busiest selling season of the year is just around the corner and it’s time to advertise.  Multiple advertising options are available, but it's difficult to focus on the best way to promote a small business with a small-business budget. With a little preparation, and a cohesive plan, you can maximize your advertising dollars. Here are a few tips on focusing an advertising strategy for positive and profitable results.

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