Business Articles

Better Retailing - Co-op ad dollars = free money

By Tim Kidwell
Published: June 14, 2011

Marketing is an integral part of your store's success. Get promotion right and you can see returns almost immediately. Ignore it and you could watch your traffic slow to a trickle or evaporate entirely. The greatest impediment to successful marketing most hobby-store owners see is cost. However, there are companies that offer programs to help defray some of those costs with cooperative advertising.

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