Business Articles

Business Basics - TV ads on a budget

By Hal Miller
Published: May 13, 2011
You get up in the morning and turn on your TV. Coffee in one hand, remote in the other, you flip to CNN to see what's going on in the world. Flipping over, you see a commercial for a business near your hobby store. You might think to yourself: "Wow, business must be pretty good if they can afford to advertise on a national channel like that."

Over the next week or so, you notice advertising for other local businesses on channels like ESPN, TNT, and ABC Family. The you think, "Hmm, my business should be on there too. But how?" Your next thought is, "I'll bet it's expensive."

It's easier to get on TV than you might think, and maybe not as costly.

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