Business Articles

Better Retailing - Killer merchandising!

You've used your marketing skills to get customers into your store. Use these visual merchandising techniques to get them to buy!

By Tim Kidwell
By Rich Kizer
By Georganne Bender
Published: April 14, 2011
Visually merchandising your store adds to your success. It's not a magic bullet that will solve all of your retailing woes, but good visual merchandising will bring life to your store, make it easier to shop and memorable for you customers.

Always think about your merchandising! Marketing experts agree that merchandising, when done well, makes people excited about being in a store without really knowing why. It also makes the shopping experience easy, accommodating and something to be enjoyed.

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