Business Articles

Business Basics - The Path to Decisions

Dealer and consumers make choices when buying; understanding how can be the key to stocking your store.

Contributed by Scott Thorne, Castle Perilous, Carbondale, Ill.
Published: January 14, 2011
As a consumer, you make decisions related to the products you buy to maintain your lifestyle. As a retailer, you make daily decisions to keep you business running. In both roles, you use the same basic decision making process: problem recognition, information search, evaluations of alternatives, decision, post-purchase behavior.

However, there are three major additional factors that the retailer must consider, as well as the influence of three specific types of customer demand.

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