Business Articles

Better Retailing

By Brendan Boyle
Published: December 14, 2010
We all have them: rewards program memberships from various businesses that we aren't quite sure how they work, but we surrender our personal information and we subject our inboxes to weekly and daily spam in hopes that someday we'll see the elusive reward.

But your reward program can be different. You don't live in a corporate world; you sell in a land of small businesses where personal interaction with your customer base allows you to use systems big business will never understand. Done right, your rewards program will be engaging, profitable and for your customers, truly rewarding.

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