Business Articles

Special Report - Help Them Make a Scene

Dealers share how they maximize sales in their scenery sections by marketing items to customers in multiple hobby segments.

By Hal Miller
Published: August 13, 2010
After a budding model railroader purchases or receives his first model railroad set, what else does he need? Life-Like, Bachmann or Woodland Scenics grass mats are just the beginning of what could be a years long -- in some cases, life-long -- process of building a layout.

But if you're only marketing scenery supplies to your model railroaders, you might be missing out on some business. Other hobby segments, like models and wargames, need scenery too.
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