Business Articles

Business Basics - E-mail and Beyond

In part two of her article about electronic marketing, Claire Sykes tells you how to create effective electronic communications that will cut through the clutter and capture your customers’ interest.

By Claire Sykes
Published: August 13, 2010
You can have the largest e-mail list of loyal patrons and send messages out regularly, but given the glut of e-mails most people get, your delivery will more likely end up deleted unless your content engages, entertains and educates.

Mix it up to appeal to all types of people, says Ken Mehar, owner of E-mail Broadcast in Seattle, Wash. "It should be all about your customer. That's difficult for some businesses to grasp, especially if they're old-school and they just want to sell, sell, sell."
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