Business Articles

Business Basics - Grab Them by the Inbox

E-mail is one of the most direct, effective and least expensive ways to market your store. Here's how to get started.

By Claire Sykes
Published: July 14, 2010

In the first installment of a two-part story, Claire Sykes discusses e-mail newsletter and marketing campaigns, how to collect customer e-mails and complying with the CAN-SPAM Act of 2003.

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