Business Articles

Special Report - The Art of the Demo

Now more than ever, showing is selling. Here are some pointers to get you started or to help you refine your pitch.

By Hal Miller
Published: May 14, 2010
You can tell a customer all you want about a product. You can advertise it to them, too. But the best way to get them to open their wallets, without a doubt, is showing they what the product can do.

Much of the world learns more quickly when it's shown something rather than told about it. The world buys more quickly that way too.
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