About Model Retailer

Model Retailer: Traveling a twisting road to success
As we celebrate our 40th year of publication, read a history of Model Retailer that was written in 2004 for our 30th anniversary.

Model Retailer is a controlled-circulation trade magazine sent to qualified hobby-shop owners and managers. You can't buy it in any store, though we do offer subscriptions.

We cover business issues as well as a range of hobby fields: model railroading; games and gaming miniatures; radio-control cars, planes and boats; model kits and die-cast models; as well as specialty items such as rockets, kites, slot cars, dollhouse miniatures, tools and accessories, and books and videos related to all these pastimes. The magazine also reports on merchandising, marketing, sales and technology.

We publish 12 regular issues, a show guide for the iHobby Expo in Chicago in October, and our online Hobby Industry Directory.

The magazine, established in 1975, is produced by Kalmbach Publishing Co. Kalmbach also publishes 15 consumer magazines (including Model Railroader, FineScale Modeler, Classic Toy Trains, and Scale Auto) and maintains nearly 30 websites. Our books department publishes about 35 titles annually. In addition, Kalmbach distributes 60 hobby-related magazines published by other companies.

Please send comments to jreich@modelretailer.com.
Jeff Reich
Jeff Reich is a 25-year veteran of the publishing business, starting as a copy editor in Mexico City at the Mexico Journal. He's held positions at other magazines and newspapers in the U.S. and Mexico; before joining Model Retailer, he spent 12 years as editor and managing editor of The Writer, a former Kalmbach Publishing Co. title. While there, the magazine garnered nine awards for editorial excellence from Folio magazine. 

Jeff also has a background in retail. He spent a number of years as a bookseller, managing independent and foreign-language stores in Milwaukee.

Email: jreich@modelretailer.com
Nick Bullock, Assistant Editor

Nick Bullock works with distributors and manufacturers in the radio control, die-cast, slot car, and books and video segments. He also organizes product reviews for each of those product segments, reports on industry news, writes features, and maintains the magazine’s online content and social media. Before coming to Model Retailer, Nick was an editor at a weekly newspaper in Illinios.

Email: nbullock@modelretailer.com

Jenny Maaske, Editorial Assistant
Jenny Maaske keeps the office operations of the magazine running smoothly. She is also in charge of the Model Railroad product section and What's Selling survey. You might also recognize her from her appearance on the Scale Auto Web site.

Email: jmaaske@modelretailer.com
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