About Model Retailer

Model Retailer is a monthly B2B magazine sent to qualified hobby retailers. You can't buy it in any store, though we do offer subscriptions.

Our editorial focus is two-fold: 1) Business issues that matter to hobby stores, from management and finances to marketing and merchandising. 2) Industry news, events, product reviews and retailer feedback. We're here to help hobby retailers be successful.

Model Retailer was established in 1975; read about our history in an article that was written for our 30th anniversary in 2004. We're owned by Kalmbach Publishing Co., which also publishes 15 consumer magazines (including Discover, Astronomy and Model Railroader) and a host of special-interest publications. In addition, Kalmbach distributes 60 hobby-related magazines published by other companies.

Please send comments to jreich@kalmbach.com.
Jeff Reich, Editor
Jeff Reich is a 27-year veteran of the publishing business, starting as a copy editor in Mexico City at the Mexico Journal. He's held positions at other magazines and newspapers in Mexico and the U.S.; before joining Model Retailer, he spent 12 years as editor and managing editor of The Writer, a former Kalmbach Publishing Co. title. While there, the magazine garnered nine awards for editorial excellence from Folio magazine. 

Jeff also has a background in retail. He spent a number of years as a bookseller, managing independent and foreign-language stores in Milwaukee. Jeff enjoys reading Mexican and European history.

Email: jreich@modelretailer.com
Mark Hembree, Associate Editor

Mark comes to Model Retailer after 15 years with Kalmbach sister magazine FineScale Modeler. He worked for FSM from 1989-1996, then spent 10 years writing and editing with various marketing companies and freelancing for newspapers and magazines before returning to FSM in 2006. Beginning his editorial career in the early '80s at Athlon Sports in Nashville, Tenn., he also was a professional musician who toured and recorded with Bill Monroe, the Nashville Bluegrass Band, and several other “Americana” music luminaries. Mark still plays music and builds models, and he looks forward to making new friends in the hobby retail business.

Email: mhembree@modelretailer.com

Monica Freitag, Editorial Associate
Monica has been a member of the Model Retailer editorial staff since 2013, but has been with Kalmbach Publishing Co. since 1981 working on both FineScale Modeler and Scale Auto magazine. Aside from keeping the administrative operations of these magazines running smoothly, she is also responsible for Model Retailers monthly What's Selling Survey, and social media interaction. Monica lives in the Milwaukee area with her family, and two large cats named Zion and Valerie. When she can find some free time, she enjoys weekends in northern Wisconsin, boating, entertaining, and gardening.
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