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Toys and games see growth in 2016

Published: February 15, 2017

The year end report by the NPD group has seen continued strong growth in the U.S. toy industry in 2016. The overall toy industry grew to $20.4 billion according to retail sales data, 16 percent larger than 2013, and 5 percent growth since last year.

Within the overall Toys category, collectibles saw the most significant growth, growing 33 percent to reach $1.8 billion, and 9 percent of the overall toy industry.

Games also saw significant growth, up 21 percent. Other strong performers include Dolls (up 10 percent), Outdoor Sports (up 10 percent) and plush (up 6 percent).

Weak performers in 2016 include Arts and Crafts and building sets, which both saw decreased sales this year. Star Wars was the strongest selling property of 2016, with the Pokemon brand seeing the most growth this year.