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Music makes shopping more fun

Published: January 27, 2016
Fifty-eight percent of Canadians say listening to music in supermarkets makes shopping more enjoyable, according to the survey by polling firm Leger and SOCAN (the Society of Composers, Authors and Music Publishers of Canada). The survey also found that 34 percent of shoppers have caught themselves singing and dancing in the aisles of a store playing music. Twenty-eight percent say music slows their shopping and 24 percent believe music causes them to stay in the supermarket longer.

Respondents said a mix of genres is preferred, with 17 percent of shoppers enjoying pop music, 10 percent rock, 9 percent jazz and blues, and 6 percent R&B and hip-hop. But you don’t have to worry about not pleasing everyone because nearly half (49 percent) prefer a mix of styles.

Even so, 19 percent of those surveyed do not want to hear any music. Older shoppers are more likely to prefer the sound of silence. Forty-two percent of those 65 and up said they do not like to hear music in a grocery store, and 22 percent among the 55-to-64 crowd agree.