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Small Business Saturday was a success

Published: December 8, 2015
More shoppers visited small businesses on Small Business Saturday, Nov. 28, than in any previous years. This news comes from the Small Business Saturday Consumer Insights Survey conducted by The National Federation of Independent Business (NFIB) and American Express. Overall spending at independent retailers and restaurants reached $16.2 billion dollars, an increase of 14 percent from $14.3 billion in 2014.

Not only were sales up, but there was also a spike in attendance. About 95 million people shopped small on Saturday, Nov. 28, an 8 percent uptick over last year. Additionally, there were 85 million social media engagements in support of Small Business Saturday in the month of November.

John Donalies, co-owner of Dan's Crafts & Things in Rochester, N.Y., says this was the fifth year his store participated in Small Business Saturday. "It was our best day ever. I choose to make Small Business Saturday the kick off to the holiday season for my store so I put a lot of effort into making it happen. The one-day benefit is great, but the marketing efforts continue to pay off right through Christmas. We'll keep doing it."

“It's very encouraging to see small businesses participate every year and more shoppers giving local entrepreneurs a chance to compete for their business,” said NFIB President and CEO Dan Danner. “Americans are returning to Main Street for the things they need and ultimately that's a very healthy economic trend.”

The survey also noted a rise is support from community and local organizations. More than 425 organizations joined the Small Business Saturday Coalition—an increase of 11 percent over last year. To find out how you can join or help rally your neighborhood into participating in Small Business Saturday, click here.