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Amazon opens brick-and-mortar bookstore

Published: November 5, 2015
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Amazon opened its first actual bookstore Nov. 3 near the University of Washington in Seattle, the company’s hometown. The store, called Amazon Books, aims to be a physical extension of its online self.


There are several notable differences in the way Amazon Books is run compared to a typical bookstore. Even though Amazon is the world's largest bookseller, the number of titles carried in the store is relatively small. All books carry a rating of four or more stars on Amazon.com, and prices are identical to those found online. Customers won’t see any price tags because store book prices will fluctuate just like those online. To see a price, shoppers must scan a book's barcode with the Amazon app on their smartphone.


In lieu of price tags, customers have access to aggregated book ratings as well as online book reviews. Shoppers can use credits from their online Amazon accounts when purchasing a book. All of this is designed to seamlessly transition the online shopping experience to a real-world scenario.


No information has been released on any future Amazon Books stores, though the company has hinted that it does intend to expand.