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Horizon Hobby specifies MAP for selected Athearn products

Published: May 28, 2015
Effective May 22, Horizon Hobby began specifying Minimum Advertised Price (MAP) for selected Athearn products.

Horizon says the policy will generally apply to all Athearn Genesis products as well as certain items in the Ready-to-Roll and N-scale lines.

The MAP will be set at 85 percent of the suggested retail price and will be in effect from the time of the announcement through 90 days beyond the first ship date of the product to retailers and consumers.

The assignment of MAPs, the ratio of MAP to suggested retail price, and the duration of the MAP are solely at Horizon's discretion and subject to change. Items announced before May 22 do not have an MAP, Horizon says.

Horizon will post MAPs on its announcements page and in the product listings on FastServe, where retailers can also check on MAP status to see if it is still in effect.