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Atlas upgrades All Scales Catalog

By Nick Bullock
Published: June 23, 2014
For the first time, Atlas Model Railroad Co. Inc.’s biannual catalog will contain prices for all of the manufacturer’s new product announcements.

The change will take affect with Atlas’ upcoming All Scales Catalog (July–December 2014), the company announced on June 20. With the new catalog format, hobby dealers and distributors will be able to immediately order Atlas products as soon as the biannual catalog is published, instead of having to wait for individual All Scales Monthly Catalogs.

“The extended order period also allows Atlas dealers and distributors to optimize longer-term marketing, advertising and selling efforts of Atlas products,” the company said.

The All Scales Catalog will be officially released at the National Model Railroad Association’s National Train Show in July.

Atlas will also provide a hard copy and electronic spreadsheet of new product numbers, descriptions, suggested retail prices and volume-based discount prices for the upcoming six months. Dealers and distributors should receive the spreadsheets and catalogs shortly before the National Train Show.

Atlas also plans to continue distributing the All Scales Monthly Catalogs as a reminder for dealers and distributors to submit “guaranteed preorders” by the given deadline, the company said.