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Carrera, REH announce distribution agreement

By Nick Bullock
Published: June 21, 2013
Carrera of America Inc. and REH Distributing LLC announced June 20 a new national distribution agreement, according to a press release from Carrera.

Beginning this summer, REH will carry Carrera slot cars for distribution. REH will initially distribute just Carrera’s EVOLUTION 1:32-scale analog slot cars. But Carrera’s North American Marketing Manager Dave Kennedy said in an email that he expects REH to carry EVOLUTION tracks, cars and sets, as well as Carrera’s 1:43-scale GO line, by the end of the year.

Carrera markets and distributes two other product lines: a digital 1:32-scale line and a digital 1:24-scale line.

Carrera of America has been and will continue to be the source for the complete line of Carrera slot cars, sets, accessories and radio-control products in North America. This agreement will allow for an even broader distribution of Carrera's slot car product lines in North America with the addition of REH's customer network, according to the release.