Industry News

E-mail Article to a FriendPrint ArticleBookmark and Share

Horizon sponsors Rockstar Energy race team

By Nick Bullock
Published: May 3, 2013
Horizon Hobby announced May 2 its newly expanded marketing sponsorship with the Rockstar Energy Racing Motocross team. Established in 2009, Xtreme Amateur and Pro Lites competes in AMA 250 Supercross, AMA 250 Motocross and now the premier class 450. Horizon Hobby joins partners such as, Bel-Ray, ONE Industries, Airoh Helmets, FMF, Dragon Goggles, Rockwell Watches, Go Pro and Suzuki.

With the support of race organizations like Feld Motor Sports and MX Sports, supercross and motocross have experienced exponential growth over the past decade and have gained millions of new spectators and television audiences. “This is an exciting partnership with loads of potential,” said Kevin Wilson, Horizon Hobby brand manager. “The growing interest in motocross helps with expanding the reach of our efforts while focusing in on our core customer base.”

The riders played a key role in the decision to sponsor the Rockstar Suzuki Motorcross team “with such talented riders as Davi Millsaps and Blake Wharton, it was difficult to find another team with such potential,” said Joe Schamuhn, Horizon Hobby vice president of strategic marketing.

As the R/C market continues to expand, Horizon said it hopes sponsorships like these will continue to highlight its products for the growing demographic of Motocross enthusiasts.