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Atlas announces new distribution program

Atlas Buyers Choice allows dealers to purchase direct from manufacturer

By Nick Bullock
Published: November 14, 2012
Atlas Model Railroad Company announced Nov. 1 a new distribution program called Atlas Buyers Choice.

Beginning in January, the ABC Program, will offer all Atlas North American distributors and dealers, including Atlas O dealers, the choice of purchasing Atlas N and HO scale products direct from Atlas. Dealers may continue buying Atlas products from Atlas distributors, or they may decide to buy direct from Atlas at given volume and pricing levels.

"This is the first major change in distribution Atlas has instituted, and the primary reason is because of the significant transformations that have occurred in manufacturing and distribution over the last 25 years," Atlas CEO Tom Haedrich said. "The industry as a whole has changed, and it’s time that Atlas did the same to reflect the needs of all its customers today."

All of Atlas’ distributors have so far elected to continue their relationship with the model railroad manufacturer, Haedrich said. "I think this is the type of thing that is going to take a while to see what type of impact it is going to have on our distribution," he said. "I really don’t think we’re going to know for probably another six months to a year what type of impact that it’s going to do.

"I, of course, am encouraging all of the distributors to just give it some time to see what’s going to happen."

Dealers have shown plenty of initial interest in the new program, Haedrich said.

Discounts in the ABC Program will be based on the volume of the purchase, he said. Any exceptions will be noted on the two primary order forms Atlas uses on a regular basis, the Atlas All Scales Track and Accessory Order Form and the Atlas All Scales Monthly Catalog for freight cars and locomotives.

The new ABC Program for track and accessory pricing begins Jan. 1, and the new freight car and locomotive pricing starts with the January 2013 Atlas All Scales Monthly Catalog.

For questions regarding the new program, contact Atlas Vice President of Sales Joe Kolnoski. For applications, contact Sales Distribution Coordinator Gigi Kisling.