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Atomik RC launches website, social media accounts

Published: May 3, 2012
Atomik RC announced May 2 via a news release that its new website, blogs, and Facebook and Twitter accounts went live with minimal issues.

The new website,, features all of the current and rebranded Venom models and will also feature the entire new Atomik RC product launches for 2012.

“This marks the culmination of a ton of effort and vision from everybody involved in the rebirth of Atomik,” said Keith Wallace, director of sales and marketing for Vertical Partners West, parent company of Venom and Atomik RC. “I am proud of where we are already, and I know this is only the tip of the iceberg for the brand. Our new product line is going to catch the entire industry off guard, and I can’t wait to pull the trigger on the complete launch.”

The website allows customers to find product line information, pictures and specifications, as well as warranty and customer service support.

Atomik has also completely re-examined its social media plan and added substantial resources in both technology and staffing to improve the user experience and increase the amount of traffic, the news release said. “Our customers have always asked for a more personal interaction with our brands,” Wallace said. “They want to know who is behind the brand, who works here and what makes our company tick, so we listened.”