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Hornby, Scalextric, Airfix make list of top British brands

By Nick Bullock
Published: February 29, 2012
Hobby brands Hornby, Airfix and Scalextric have been named to the 2012 Consumer Superbrands list of Britain’s 500 strongest consumer brands.

Superbrands, founded in 1995, taps independent research firms, marketing experts, business professionals and British consumers to identify the United Kingdom’s strongest consumer and busisness brands, according to its website.

Hornby Hobbies Ltd. and its associated brands — Hornby model railways, Scalextric slot cars and Airfix plastic model kits — all fit in Superbrands’ “Leisure & Entertainment – Games & Toys” category. Hornby ranked 98th on the list, Scalextric ranked 100th and Airfix ranked 251st.

A few of the companies that landed in the top 10 were Rolex, Coca-Cola, Mercedes-Benz, BBC and Duracell.