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Workshops announced for 2011 Alliance Open House

By Tim Kidwell
Published: June 28, 2011
Alliance Open House
Alliance Open House dinner
Alliance Open House floor
Alliance Game Distributors has announced the lineup of retailer-oriented workshops for its Open House at the Grand Wayne Center in Fort Wayne, Ind., Oct. 9–10.

While the open house technically kicks off on Sunday, Oct. 9, retailers can get an early seminar in on Saturday, Oct. 8:

How to run a Magic tournament. Pat Fuge from Gnome Games in Green Bay, Wis., will guide retailers through the ins and outs of running fun, profitable and efficient Magic: the Gathering tournaments.

Sunday plays host to five workshops:

Can organized play make a difference? Fuge joins Steve Ellis from Rainy Day Games, Aloha, Ore., to discuss utilizing organized play programs offered by companies to maximize sales potential with tournaments and demos.

Crossing over: Becoming a comics and games shop. Bob Brynildson of Source Comics and Games, Falcon Heights, Minn., and David Wheeler, CEO of Dragon's Lair LLC, Austin, Texas, demonstrate how to successfully add a new product category while avoiding the accompanying pitfalls.

Art of the interview. Jeff Abramson from Rainy Day Games and Wheeler talk about the hiring process, how to choose the right people and supervise them once you have them.

Attracting new customers. David Niecikowski of Quality Time and Resources and Abramson discuss building relationships with local schools and libraries to sell product and attract new customers, particularly kids and families.

Be more social: Using social media to reach new and existing customers. Kevin Mullett from Cirrus ABS, a Fort Wayne-based search engine optimization and Internet marketing firm, offers his take on how stores can make better use of social media. Topics will include how stores can use social media to generate new customers, drive website traffic and help a business grow.

Visit Alliance's Retailer Summit website for more schedule, registration and hotel information.