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GreenLight Raises Growth Equity

Focusing on expanding presence in licensed die-cast collectibles market

Published: September 9, 2010
In a press release, GreenLight together with its affiliate, Under the Hood Club, announced that it has completed a sizable equity investment from a group of individual investors. Net proceeds from this investment will be used to accelerate the development of new projects and to expand more aggressively into licensed die-cast collectibles and related products that appeal to the company’s auto enthusiast customers.

“Our new investors recognize the tremendous following GreenLight has built among automobile die-cast enthusiasts,” said Kevin Davey, GreenLight’s President.

He went on to say that while the current economic times are tough, GreenLight's products have remained strong both in the U.S. and abroad. The company is working on a number of new products that it believes will continue to be popular with collectors.