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CHA renames winter show, broadens access to education and events

By Jenny Maaske
Published: September 21, 2010
The Craft & Hobby Association (CHA) has announced it’s changing the name of its Craft & Hobby Association Convention & Trade Show to the Craft & Hobby Association Conference & Trade Show. According to the organization, the change reflects the growing importance of education in helping craft and hobby professionals cope and succeed in today's challenging marketplace.

The CHA will implement a new conference model for its 2011 winter show, Jan. 29–Feb. 1 in Los Angeles, Calif. It will feature educational sessions customized for member types, hands-on craft technique training and a variety of networking opportunities. Show-goers will have unlimited access to all seminars, workshops and special events for only $25 (an approximate $250 value). This fee is waived for all CHA trade show exhibitors.

Trade show floor hours will be 10 a.m.–6 p.m. during the first three days of the show.

"We believe the new conference model and trade show enhancements are very valuable new benefits to our members," said Steve Berger, president and CEO of CHA. "They were designed to help all attendees and exhibitors take advantage of as many educational and networking opportunities as possible without the burden of additional costs."