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Simba Dickie acquires Majorette

Published: February 24, 2010
Simba Dickie, parent company of Schuco, acquired the French toy and hobby company Majorette just days before the opening of the 61st International Toy Fair in Nuremberg, Germany. Part of the Majorette product portfolio is Solido, the long-lived French die-cast line.

A source close to Schuco noted that just hours before the show, Schuco staff scrambled to rearrange their stand and add a variety of current Solido vehicle models in 1:10, 1:18 and 1:43 scales.

No details were available on Solido offerings or prices, but the brand will be maintained and will operate under Schuco management. It's anticipated that Solido products will be distributed alongside Schuco through their established agencies.

In North America, Schuco is represented exclusively by Silvergate Distributors.