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Patch Products is 25

Published: February 24, 2010
Patch Products -- the family-owned company based in Beloit, Wis. -- is celebrating its silver anniversary. What started as a small puzzle and printing company in 1985 has evolved into a toy and game company that manufactures and distributes 493 products.

The company began with two young, ambitious brothers and the dream of bringing great service and high-quality, affordable products into homes.

Today, Patch's mission remains the same as it continues to grow and aggressively expand. In the past two years, it has made four strategic business moves, beginning with the purchase of Smethport Specialty Co., including the Lauri brand, in August 2008, which expanded specialty product and distribution. In February 2009, Patch became the exclusive U.S. distributor of Überstix, a line of interactive building toys.

In April 2009, the company announced new appointments to key executive positions: Bob Wann as CEO, Brian Maxwell as president. Recently, the company signed four new license agreements: The Jim Henson Company's Sid the Science Kid and Dinosaur Train; Are You Smarter Than a 5th Grader?; and Garanimals.